Monday 10 October 2011

Why should anyone give to charity?

There's, what looks to be, an interesting feature on Channel 4 this week (see www.4thought.tv on at 7.55 each evening) looking at charity and who we should give our money to. Channel 4 are tracking the Big Lottery giveaway of £10 million to community projects and the 4thought programmes are two minute thought starters on and around, my favourite subject, that of philanthropy and giving!

I was filmed as "an academic voice" attempting to put some context to the questions and leave the audience with the message that, of course, it's all about, considered, thoughtful choice. However people benefit by doing their giving joyously in the spirit of, "Do as you would be done by!"

Sadly they now apparently have too many male WASPs so you're going to be spared my dulict tones. An interesting experience however as I was minded to quote the story about Alfred Nobel. He had, as it turns out, the good fortune to read his own obitiary when it was published accidently, when in fact his brother had died. He realised that as things stood he would be remembered only as the inventor of dynamite and an arms manufacturer. At that point he went out out and founded the Nobel Peace Prize.

How do you want the world to remember you?

No comments:

Post a Comment